Our Proposals
Masterplan
The masterplan for the proposed development at Ludgershall has been carefully shaped by the site’s natural features and local context.
The layout is designed to create a welcoming and attractive new neighbourhood, with homes arranged around a network of green spaces, tree-lined streets, and accessible routes. Established trees and hedgerows are retained wherever possible, helping to integrate the development into the surrounding landscape and support local biodiversity. The masterplan also responds to the site’s gently sloping topography, ensuring that new homes are sensitively positioned and benefit from views across open spaces.
A key focus of the masterplan is to promote a sense of community and encourage healthy, active lifestyles. The proposals include a series of pocket parks, play areas, and public open spaces distributed throughout the site, providing opportunities for recreation and social interaction. Pedestrian and cycle routes are prioritised, linking the new homes with Ludgershall town centre, local schools, and the wider countryside.
Spaces for the whole community
The proposals include a range of open and recreational spaces designed to support both new and existing residents of Ludgershall. Central to the scheme is the creation of attractive public open spaces, dedicated play areas and pocket parks, providing places for recreation, relaxation, and social interaction. The development also seeks to enhance local play areas, with the potential expansion of the Pretoria Road play area, and to improve connections to community amenities through new pedestrian and cycle links. These facilities are intended to foster a strong sense of community and contribute to the overall wellbeing of residents.
Our proposals
The proposals for land to the east of Ludgershall take a landscape-led approach, creating a well-connected and attractive new neighbourhood that integrates with the existing town. The emerging masterplan has been shaped by the site’s natural features, including mature trees, hedgerows, and the gently sloping topography, while providing a variety of new homes to meet local needs.
Our proposals include:
Delivery of 400 much-needed new homes, including 40% affordable housing to help local people get on the housing ladder
Attractive new public open spaces, pocket parks, and the potential expansion of the Pretoria Road play area for community recreation
A robust, sustainable drainage strategy with attenuation features to manage surface water and reduce flood risk
Significant new landscaping, wildlife habitats, and a 10% net gain in biodiversity across the site
New pedestrian and cycle links connecting the development to Ludgershall town centre and the surrounding countryside, encouraging active travel
Parking in line with Test Valley Borough Council standards across the whole development, including EV charging points, ensuring the needs of future residents and visitors are met
High-quality design and character, reflecting our commitment to customer satisfaction and its 5-star HBF rating
These proposals aim to deliver a sustainable, inclusive, and high-quality extension to Ludgershall, supporting the long-term needs of the community.
Indicative CGI example of a Bloor Homes development
Design & Layout
We have undertaken a review of the existing homes in Ludgershall to help us understand the character of the area to shape the site’s design.
This has helped to inform the layout, scale and appearance of the proposed development, helping the site to blend into the existing settlement.
The layout of the proposed development consists of outward facing perimeter blocks, creating overlooking onto streets and amenity spaces.
The proposed design of the new homes will comprise materials and features seen in the existing area.
Sustainability
Sustainability
We are committed to delivering a sustainable development at Ludgershall, ensuring that new homes are designed to minimise environmental impact and support healthy, active lifestyles. The sustainability measures being explored for this scheme could include:
- PV panels to generate renewable energy
- EV charging points for electric vehicles
- Secure cycle storage to encourage active travel
- High specification to maximise energy efficiency
- Potential for water efficient measures
- Sustainable Drainage Systems, such as infiltration basin, permeable paving and rain garden features and landscaped swales
Bloor Homes sustainability commitments
We are dedicated to building homes that grow harmoniously with their natural surroundings.
The Ludgershall scheme will also include extensive, high-quality open spaces and play areas to encourage socialisation and exercise for residents and the wider community.
In addition, the construction phase will support local jobs and contribute to the local economy, ensuring that the benefits of the development are felt both now and in the future.
Access, movement and connectivity
Access
It is proposed that a new single vehicle access point will be created onto Andover Road to the south of the existing layby.
This would form a priority junction into the development, with a ghost island right-turn between the two lanes on Andover Road.
A new pedestrian and cycle link will also be provided to the north of this access point, joining to the existing footpath located at the northern end of the layby, with potential to include a secondary walking and cycling access point at Pretoria Road.
The technical design of the new junction will not prejudice the future access to the neighbouring draft allocations in Test Valley or Wiltshire.
Connectivity
The site is in a highly accessible and sustainable location, with local amenities, schools, and shops all within easy reach. Our proposals place a strong emphasis on encouraging active travel, with new footpaths and cycleways running throughout the development and linking directly to Ludgershall town centre.
The proposals also include the potential for two new bus stops near the entrance of the site on Andover Road, as well as an area safeguarded to provide a connecting footway across Andover Road, as well as upgrades to the existing footway on Andover Road to improve connectivity. These enhancements will make it easier and safer for residents to walk or cycle for everyday journeys, helping to reduce reliance on cars, and have been designed with the other allocations in mind.
By prioritising pedestrian and cycle movement, and ensuring good links to local transport options, the development aims to support healthier lifestyles and create a well-connected, future-ready neighbourhood.
We are exploring whether any other highway mitigation is required which would be addressed as part of the application, subject to Hampshire County Council guidance.
Wildlife and water management
Drainage
Managing drainage is a top priority for this development, as we know it’s a key area of interest for local residents.
The proposals include a network of sustainable drainage measures that will both manage surface water runoff and provide habitats for wildlife. These features include rain gardens, roadside ditches and permeable paving that will connect to infiltration basins that will discharge water directly into the ground. These drainage areas are designed to stay dry most of the time, only filling during heavy rainfall.
In addition to managing water, the drainage strategy will create new opportunities for wildlife and enhance the overall landscape of the development. The integration of sustainable drainage systems (SuDS) supports biodiversity by providing wetland habitats and contributes to the visual appeal of public open spaces.
Southern Water has confirmed that upgrades will be required as a result of this development to the foul water drainage system, which would be undertaken prior to occupation of homes.
Wildlife and nature
The proposals seek to maximise opportunities for wildlife, creating new habitats and protecting those already present on-site. While the site is currently used for agriculture and offers limited biodiversity value, our plans will introduce a range of new habitats to encourage a variety of species to thrive.
Enhancements for wildlife will include new trees and hedgerows, and wetland areas as part of the sustainable drainage system. We also plan to install bat and bird boxes and hedgehog highways. There are further opportunities to establish native species-rich scrub and meadow grassland areas.
The impact of development on skylarks will be mitigated by way of the provision of new offsite habitat, and financial contributions will be made to mitigate the impact on the Salisbury Plain Special Protection Area.
Most of the existing hedgerows and trees around the site will be retained and enhanced, with the exception of a small number around the new access point. This will help to provide continuous green links and natural corridors for wildlife. These measures will ensure that nature is at the heart of the new community, delivering a net gain in biodiversity and creating green spaces for everyone to enjoy.
Homes for nature
It is important to us that nature has a home within our developments. We are signed up to Homes for Nature initiative, which is a voluntary commitment to providing nesting bricks and boxes, hedgehog highways, as well as homes for bats, insects and areas for winter hibernation as standard on all our developments.
Contact us
You can contact us and leave your feedback in the following ways:
Alternatively, post your feedback to Cavendish Consulting, 8-10 Mansion House Place, London, EC4N 8BJ
Call us at: 0800 298 7040
Or email us at: bloorhomes@consultation-online.co.uk